How it works

Step One

You gather contacts from your CRM

You provide relevant contacts from your CRM (wins, losses, churned, current users) depending on the data package you choose. We set up a simple process to bring in new contact data at recurring intervals. This data remains perfectly transparent to both of us at all times.

Step Two

We recruit interviewees

We manage recruiting 100%, getting lovers, haters, and everyone in between into live recorded video interviews. No lie, this is a grind and it's where many teams fall apart attempting to gather data. We've developed a multi-step process that yields results. You offer a modest incentive for their participation (say, a $50 gift card to Amazon). We do the rest.

Step Three

We book and conduct interviews

We thoughtfully conduct interviews over recorded video. Every interview becomes available to you in our platform.

Step Four

We transcribe, tag, and analyze the interviews

We transcribe and analyze every interview to develop data rich trends in natural language across across product, pricing, competition, sales process, team, and onboarding.

Step Five

We deliver the trends

Trends are taken back to key teams across the organization for improvement and iteration.

Step Six

You enable your teams with powerful new insights.

Feedback leads to improvements that create more closes, higher retention, and happier customers.

Actionable, insightful, data

We gather data in the same language we speak to each other every day. The data is understandable, insightful, and actionable. What's more, every key moment is stored in video and shareable so stakeholders can hear directly from the customer in their own voice with absolutely no bullsh*t or daylight.

Onboarding is fast. We're talking weeks, not months, to insights that drive revenue.

See how to get started

1. We have a kick off call

to establish points of contact, introduce you to our interview recruiting process and tracker, and give you access to the software.

2. You export contacts

and provide them to us so we can start contacting for interviews.

3. Interviews begin

and trends begin to unfold sooner than you think.

We deliver exceptional time to value

No matter what plan you choose...

We take time to value as serious as our data.

Gain access to your data account on day one
Customer interview recruiting begins SAME DAY if leads are received by 1PM Eastern
First round of interviews complete within 14 days
First insights report is delivered by day 25

Our method for turning customer interviews into actionable data has been refined over thousands of interviews and is underpinned by our own proprietary software.

Our data uncovers key insights to win more deals and retain more users. See how this comes together, step-by-step, below.

1
You provide relevant contacts from your CRM (wins, losses, churned, current users) depending on the data package you choose.
2
We manage recruiting 100%, getting lovers, haters, and everyone in between into live recorded video interviews.
3
We thoughtfully conduct interviews over recorded video.
4
We transcribe and analyze every interview to develop data rich trends across across product, pricing, competition, sales process, team, and onboarding.
5
Trends are taken back to key teams across the organization for improvement and iteration.
6
Feedback leads to improvements which create more closes, higher retention, and happier customers.

Common Questions

Not quite convinced?

Send questions to support@newtheory.io

How many customer interviews does it take to start seeing insights?

Our free trial alone will deliver value. Real magic begins unfold around the ten interview mark, but twenty is where statistical significance starts to break loose and you can begin banking on the trends. Many of our clients have trend data across hundreds of interviews, but you'll see trends and actionable insights earlier than you might expect.

What is onboarding like and how long will it take?

We schedule a one hour kick off call to introduce you to our platform and customer recruiting and interview plan. We try to do kickoff within 48hrs of sign up. And if you can provide contacts to us from your CRM, we can be off and running within a day. We take onboarding and time to value very seriously and often times are working against major initiatives within the organization.

Can multiple team members log into the platform?

Yes. We don't charge by the seat. Any number of team members can log in and see everything from trends to the raw data underpinning them.

What if we don't hit our monthly interview number?

Some months we interview a few more, some months a few less, depending on the number of contacts you can provide. We do a rolling three month look back to ensure we're keeping our promise to you as it relates to number of interviews. If it seems the number is trying to creep higher, we'll have a conversation with you about leveling up your plan.

What is the competitive intelligence package?

With our Team and Pro plans, we take additional time with each customer interview to explore the competition. We aggregate the competitive intelligence from every conversation and provide a battle card for each competitor. You'll learn key things about your competitors directly from customer interactions.

What is the pricing intelligence package?

With our Pro plan, we take additional time with each customer interview to explore pricing. The conversation around pricing unfolds in ways that provide excellent insights and we take additional time to organize the pricing elements into price specific insights.

How it Works

Win More | Share the Insights