Here's the thing...
The data you need,
is in his head.
• What are the *real* reasons we lost the deal?
• Which competitor did he choose, and why?
• Is it possible we could win them back in the future?
• How was his interaction with our sales team?
• What part of our product does he think is the weakest?
See the answers from real people who have made real choices (backed by real dollars) about your business.