90% of Startups Fail
This is how most of them approach growth:

Good Idea
Start with a good idea.

Team
Team building takes precedence over building a great product. Fundraising pressures mount.

Product
Team builds a completed product and prepares for launch, but with minimal customer feedback and iteration.

Marketing
Without Product Market Fit, customer acquisition costs are unsustainably high. Company bleeds cash. Fundraising pressures compound.

Growth
Meaningful growth never happens. Funding sources dry up. Eventually the company fails.

Fatal Mistake
Believing that growth is about marketing, fundraising and team building.
10% of Startups Succeed
This is how most of them approach growth:

Good Idea
Start with a good idea.

Great Product
A small team builds a brilliant feedback loop. They obsessively gather user feedback and iterate their product (sometimes for years), until finally reaching Product Market Fit

Team
Demand for the product is exceptionally high. Spending on team-building now justifiable. Company becomes highly attractive to investors.

Marketing
Cost to acquire customers is now a small fraction of customer lifetime value. Rapid scaling and cash outlay is now justifiable.

Growth
Team can barely keep up with demand. Dozens of funding offers come in. Explosive growth and valuation occur.

Brilliant Move
Understanding that the key to growth is building a great product. And staying focusing only on that.

We help our clients achieve High Growth by helping them reach
Product Market Fit

We help our clients achieve Product Market Fit by helping them
Build Great Products

We help them build great products by helping them build
Deep Feedback Loops